The products you know and trust, now together under one brand


Determined to set new standards in customer experience, ASSA ABLOY Entrance Systems has decided to gather all of our products, services and people under one brand.

For customers, this means that product brands Besam, Crawford, Albany and Megadoor will be rebranded to ASSA ABLOY. The aim is increased recognition and exposure of our extensive global portfolio of products and services. And to make more people aware of our competence and ability to outfit entire facilities with state-of-the-art entrance automation systems.

Individually each of the product brands in the ASSA ABLOY family have realized respectable levels of success and market recognition setting industry standards in safety, security and convenience. Our brands Besam, Crawford, Albany and Megadoor were founded in the 60’s and 70’s. For many years, they have been consistently promoted in conjunction with the ASSA ABLOY brand, developing a natural association in the industry. 

“The markets are changing. Our customers have neither the time or desire to manage a long list of suppliers, regardless of how good they are. Today they need genuine partners. Under one brand we can even better leverage our size and coverage. Customers around the globe can truly benefit from having one source for all entrance automation needs” says Juan Vargues, Executive Vice President ASSA ABLOY and President & CEO ASSA ABLOY Entrance Systems.

The offering and people remains the same, fully covered under one brand for all entrance solutions.